Gen Z thinks and acts differently than previous generations and they are shaping the future of corporate America

In the ever-evolving landscape of business and technology, it’s no secret that each generation brings its unique perspectives, values, and expectations to the table. Generation Z, born between the late 1990s and the early 2010s, currently make up 30% of the world’s population and are expected to account for 27% of the workforce by 2025.

What makes Gen-Z so different, and how are they influencing corporate America?

Understanding Gen-Z

Generation Z is the first generation to grow up entirely in the digital age. They have been exposed to technology from a young age and are highly tech-savvy. They are also known for their pragmatism and a strong sense of social and environmental responsibility. Unlike their predecessors, Gen Z is characterized by its entrepreneurial spirit and a desire to make a meaningful impact on the world.

Corporate America’s Adaptation

For a long time, the corporate world was relatively resistant to change. The modern workplace was defined by the “Mad Men era” and was largely modeled after the military, with traditional hierarchical structures and a chain of command. The focus on profit over people has often taken precedence over flexibility and social consciousness. However, Gen-Z is causing a seismic shift in corporate America. Unlike Millennials, who also had differing beliefs on what the workplace should be like, Gen-Z has an advantage due to their sheer size and ongoing forecasted labor shortages. Here are some of the ways Gen-Z’s distinct values are shaping corporate America.

1. Technology: Gen-Z’s innate understanding of technology has forced companies to innovate and adapt. They demand seamless digital experiences and expect businesses to meet them on the platforms they prefer. Social media was a common communication tool in their lives, rather than a new one, as with past generations. As a result…..

Read the rest of this article by Julie Kratz on Forbes.com

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